Everything a keeper does,
in one app.

Track every hatch. Know every bird. Sell what you raise. Learn from working breeders. The smallholder poultry app, built by a breeder.

See features
9:41
SUN · 17 MAY
Morning, Niv.
N
URGENT · BUSINESS
2 orders to ship today
Sarah W (BCM trio) · Tom R (6 hatching eggs)
Batch #07 — 12 BCM
DAY 18 OF 21 · LOCKDOWN SUN
D18
7
14
18
NOW
21
HATCH
TODAY · 3 TASKS
Log morning eggs
Ship Sarah + Tom orders
Candle Brahma batch
ASK A BREEDER
"Best feed for 6 week BCM?"
Today
Flock
Market
Learn
Business

Track. Know. Sell. Learn.

Every part of keeping poultry, finally in one place.

01 · TRACK

Every hatch and bird, in your pocket.

Incubation that knows your breed. Candling reminders on the right days. Feed timelines that switch with age. Egg logs by hen, by coop, by week.

+Breed-specific incubation recipes
+Candling alerts at day 7, 14, 18
+Auto-switching feed timeline
02 · KNOW

Every bird, her own story.

Who her parents were. When she hatched. Her first egg. Her broody spells. Three taps to a full profile, with a lineage tree built from your own batches.

+Multi-generation lineage trees
+Fertility and broody tracking per bird
+Automatic inbreeding checks
03 · SELL

To buyers who actually know.

No Facebook groups. No dodgy classifieds. A marketplace where every breed is searchable, every breeder is verified, and you keep 100% of what you make.

+Hatching eggs, chicks, growers, POL, adults
+Verified Breeder badge, earned not bought
+Zero commission on every sale
04 · LEARN

From breeders, not Google.

Free lessons by Poultro. More from experienced breeders. AI chat that knows your specific flock.

+10 free core lessons
+Specialist tracks from renowned breeders
+AI chat that knows your flock inside out

Your incubator,
on your lock screen.

The first thing you check in the morning is your phone. Now it tells you about your flock too. Live updates on days to hatch, new sales, friends' activity, and more. Every time you think about poultry, Poultro is already there.

Hatch countdown. Days to lockdown, days to hatch, pinned to your lock screen.
Sales updates. When someone buys, lists, or messages you about your stock.
Friends' activity. Hatch days, milestones, and new listings from breeders you follow.
BATCH #07 · BCM
Day 18 · 3d to hatch
Sunday, 17 May
9:41
INCUBATION · BCM
Lockdown in 3 days
52%
HUMIDITY
ORDER · SARAH W
Ship by 5pm today
7h
LEFT
TOM R · HATCH DAY
11 of 14 made it
2h
AGO
Batch #07 hatched
2 MIN AGO
🎉 HATCH DAY · 21 OF 21
10 chicks hatched.
Niv, well done.
Black Copper Marans · Batch #07 complete. Stanley × Penelope's third clutch this season.
HATCH RATE
83%
FERTILITY
92%
→ MOVE TO GROWERS
🐤
🐤
🐤
🐤
🐤
+5

Celebrate the
moments that matter.

Every hatch is a story. Every first egg is a milestone. Poultro remembers them all so you don't have to scroll back through a notebook.

Hatch Day pop-up. Log your count in one tap. Chicks auto-created with full lineage.
First egg. Auto-detected from your daily logs. Dated forever.
POL alerts. Two weeks before your breed's point of lay, so you're ready with feed and nesting.

Sell to keepers,
not strangers.

No Facebook groups. No dodgy websites. The first marketplace built for keepers, by keepers. Search by breed, age, or distance. Buy from verified breeders. Behind every listing is a coop, a keeper, and a story worth knowing.

✦ VERIFIED
£45
POL · TRIO · COLLECTION
BCM trio · POL
Black Copper Marans, 22 weeks, ready to lay
N
Ellan Vannin Poultry
ISLE OF MAN · 2 MI
LineMarans · M-line 4th gen
AgeHatched: Oct 2024
ParentsSire: Stanley × Dam: Penelope
Available3 birds available
Note✦ Verified breeder · 47 sales · 4.9 rating
£8 / ea
HATCHING EGGS · UK POST
Brahma · light
Show-quality hatching eggs, weekly
S
Sarah W · Cumbria
CUMBRIA · 142 MI
LineLight Brahma show line
AgeLaid: this week
ParentsTrio: Maple, Acorn, Hazel
Available12 eggs available · ships Mon
Note142 mi · Royal Mail Special Delivery
✦ VERIFIED
£10
CHICKS · DAY-OLD
Silver-laced Wyandotte
Day-old chicks, sexed pullets available
T
Tom R · North Wales
NORTH WALES · 88 MI
LineSilver Laced Wyandotte
Age6 weeks old
ParentsPair: Pepper × Salt
Available5 chicks available · collection only
Note✦ Verified breeder · 23 sales · 5.0 rating
£14 / 6
HATCHING EGGS · POST
Welsummer dark
Grade 7+ dark speckled, 6 per box
A
Alex P · Yorkshire
YORKSHIRE · 156 MI
LineWelsummer · dark egg line
AgeLaid: this week
ParentsTrio: Bramble, Hen, Henrietta
Available6 eggs available · collection or post
Note88 mi · UK post +£4.50
✦ VERIFIED
£25 / pair
GROWERS · 12 WK
Silkie · white pair
Pure-bred, 5-toe verified, calm temperament
J
Jess M · Devon
DEVON · 240 MI
LineWhite Silkie · partridge
Age10 weeks old
ParentsPair: Cloud × Mist
Available2 birds (1m + 1f) · collection
Note✦ Verified breeder · 31 sales · 4.8 rating
£18
POL · INDIVIDUAL
Buff Orpington pullet
24 weeks, laying daily, calm friendly hen
M
Marcus L · Kent
KENT · 198 MI
LineBuff Orpington · standard
AgeHatched: Mar 2025
ParentsSire: Bertie × Dam: Marigold
Available1 pullet available
Note54 mi · ready to lay in 2 weeks
£6 / ea
HATCHING EGGS · COLLECTION
White Leghorn
Exhibition lines, currently 6 hens 1 cockerel
R
Rachel B · Suffolk
SUFFOLK · 220 MI
LineWhite Leghorn · production
AgeLaid: this week
ParentsPen of 5 hens, 1 cockerel
Available8 eggs available · ships weekly
Note203 mi · Royal Mail 1st class
✦ VERIFIED
£35 / trio
ADULT · TRIO
Cayuga ducks
2 ♀ 1 ♂, beetle-green plumage, point of lay
H
Helen C · Cotswolds
COTSWOLDS · 165 MI
LineCayuga · iridescent green
Age2 years old, proven
ParentsTrio: Jet, Indigo, Onyx
Available3 ducks · breeding ready
Note✦ Verified breeder · 18 sales · 4.9 rating

Learn from breeders,
not Google.

Free lessons covering the basics every keeper needs. Specialist tracks from renowned breeders for going deeper. AI chat that knows your flock inside out.

10
Free core lessons. From choosing your first chickens to feed by life stage.
6
Specialist tracks. Taught by renowned breeders. Free for Breeder plan.
AI
Ask a Breeder. AI chat that's read every lesson and knows your specific flock.
🧬
Breeding for colour
12 LESSONS · 3H 10M
🦚
Rare breed preservation
7 LESSONS · 2H 05M
Egg judging & grading
5 LESSONS · 1H 25M
🌡
Incubator mastery
9 LESSONS · 2H 40M

From six hens in the garden
to sixty across a smallholding.

Every keeper's different. Poultro tailors setup, feed timing, and recommendations to how you actually keep.

/01 · HOBBY
Backyard keepers
A few hens for eggs and joy. Simple setup, no fluff.
/02 · BREEDER
Working breeders
Lineage, breeding pairs, verified badge, CRM, invoicing.
/03 · SMALL
Smallholders
Mixed species — chickens, ducks, geese, quail. Table birds too.
/04 · RESCUE
Rescue + rehoming
Ex-batt recovery, BHWT integration, rehoming pipeline.

Free forever.
Upgrade only when you sell.

No ads, no commission on sales. Breeders pay for tools, not attention.

/ HOBBY
Free
For backyard keepers
£0
forever
1 active batch
Unlimited birds + lineage
Full incubation + candling
Browse the marketplace
3 AI questions per day
10 core Learn lessons
/ PARTNERS
Partners
By invitation only
Smallholder-serving brands
10 categories
Incubators · Coops · Feed
Vets · Bedding · Health
Auto doors · Rural lifestyle
Hatcheries + accessories
→ partners@poultro.app
N
Niv Rosenthal
FOUNDER · BREEDER
I started breeding Black Copper Marans on the Isle of Man because I wanted birds that lay those impossibly dark, speckled eggs.

But every tool I wanted for serious keeping was either built for industrial ag — or didn't exist at all. So I'm building it. For us. For anyone who cares enough to know which of their hens laid this morning's egg.
Niv Rosenthal · Founder
Coming 2026.

Be there at launch.

Join the waitlist for early access when Poultro launches, plus lifetime discounts on Breeder if you upgrade. No spam in between.

No spam · Unsubscribe anytime · UK + Isle of Man